Background

GEM Dance Studio is an institution that teaches dance to youngsters. Apart from choreography, this dance studio also trains in yoga and fitness to women. The client specifically wanted the brand mark to suggest the name itself, by using the actual objects - Gem stone and dance. The primary target audience being women and children, I incorporated a dancing icon of a woman dancing over the gem stone as a stage, and used yellow as the primary colour to bring out the fun energy of this studio.