Background

The Earth Day is celebrated every year to show support for the preservation and protection of the environment. It is observed on April 22 every year, when many events are organized by Earthday.org, and is participated by billions of people across many countries. Today, Earth Day unites all activists and people around the world to spread awareness and take action towards environmental issues that contributes to global warming and depleting natural resources.  

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Challenge

To design an Earth Day poster that will help reach out to a young audience of 16 to 30 year old. The poster would focus more on giving a serious and straightforward message to it’s audience about the bigger consequences that our little actions have on the Earth, and it’s impact on the future generations. The design’s functional goal is to be able to unite the target audience together in order to do something positive for the Earth through an interactive element and appropriate call to action.